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Company Info -
Public Relations
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Yahoo! UK & Ireland Team Up With AIR MILES To Launch Online Loyalty Programme |
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London, March 23rd 2001. Yahoo! UK & Ireland, the leading internet communications, commerce and media company, and AIRMILES, the UK’s premier loyalty currency, have joined forces to deliver a groundbreaking online loyalty programme. Yahoo! Points are collected by purchasing from selected merchants on Yahoo! Shopping (http://uk.shopping.yahoo.com/). They can then be converted to AIR MILES and redeemed against a wide range of travel and leisure opportunities. The deal between yahoo.co.uk, one of the biggest names in internet shopping, and AIR MILES, a brand synonymous with customer loyalty programmes, creates a powerful online alliance. Yahoo! Points and AIR MILES will work together to build loyalty on Yahoo!’s Shopping platform and encourage return visits to the site. Under the deal, Yahoo! shoppers who collect one Yahoo! point for every £1 spent will now be able to exchange 10 points for one AIR MILE. Merchants currently participating include Debenhams, Carphone Warehouse and Waterstones. Catherine Taylor, European Marketing Director for Yahoo!, commented “Having AIR MILES on board is a fantastic way to kick off Yahoo! Points. We are thrilled to have this opportunity to aid customer acquisition and retention, whilst also delivering real benefits to our users shopping on yahoo.co.uk. This is a significant step in further strengthening our position as the UK’s favourite online shopping destination”. Mary Thomas, Marketing Director of AIR MILES said ”We are excited about our alliance with Yahoo! UK & Ireland and think there’s a really strong brand fit. We will now be able to provide our customers with a unique offering, both online and offline. Through our presence on Yahoo! Shopping, we have significantly increased the number of ways AIR MILES can be collected; now customers will be able to collect them whether shopping on the real or virtual high street”.
For further information, please contact: Notes to Editors About AIR MILES: AIR MILES, the UK’s leading multi-collection loyalty programme, now has six million collectors. AIR MILES’ members collect by shopping with some of the programme’s 100 high street partners, including Shell, NatWest, Sainsbury’s or by shopping on the Internet, AIR MILES’ members then spend accumulated miles on hundreds of travel and leisure offers, including flights, package holidays and days out. At least one person takes off with AIR MILES every thirty seconds on average – that’s more than a million flights a year. Every day enough people fly with AIR MILES to fill seven jumbo jets! About Yahoo! UK & Ireland: Yahoo! UK & Ireland provides commerce, communication and media services to meet the needs of local consumers. Yahoo! UK & Ireland is staffed by local nationals and is headquartered in central London. Yahoo! UK & Ireland is part of Yahoo! Inc, Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 342 million individuals each month worldwide. (September 2000 – ABC Electronic) Yahoo! has the highest reach globally, at home with a unique audience of 84,882,000 home internet users, each spending an average of 58 minutes 47 seconds with Yahoo! (Nielson/Netratings Global Internet Index December 2000) Yahoo!, Corporate Yahoo!, and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
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