LONDON, - November 24, 1998 – Yahoo! UK & Ireland, ranked the most popular Web guide in the UK, today launched a localised Yahoo! Mail service for UK and Irish users (mail.yahoo.co.uk). Yahoo! Mail provides users with a free e-mail account accessible from any Net-connected computer, anywhere in the world.

Ralph Averbuch, Senior Producer Europe, comments, "Yahoo! Mail is already very popular with many of our users. Now, they can have a localised e-mail address and can more easily identify themselves to the growing Web community. The localised Yahoo! Mail service gives individuals free, convenient access to e-mail anywhere they have Net access, anywhere in the world. This makes it easy for users to stay in touch at home or while travelling for business or pleasure. Users can have one e-mail address for life, whether they move, change jobs or ISPs, graduate or travel around the world."

Yahoo! Mail is integrated throughout the Yahoo! UK & Ireland site (www.yahoo.co.uk) for instant communication access. In addition to traditional e-mail features for sending, receiving and managing mail, Yahoo! Mail also includes the following:

Remote Mail Account Access –- Individuals with more than one e-mail account* can access them through Yahoo! Mail, using any Net-connected computer. (*POP3 e-mail accounts)

Password Protection and Management -- All e-mail accounts are password protected with a user-selected e-mail address and password. Users have the option to change their password at any time.

Access to Yahoo! White Pages directory -- Users can search Yahoo! White Pages for millions of e-mail addresses directly from Yahoo! Mail.

Customisable Folders -- Users can arrange their e-mail in multiple folders; one for personal mail, one for work-related mails etc.

Message Searching -- Yahoo! Mail incorporates a powerful search feature that enables users to search all their mail folders for words or phrases.

Yahoo! Reminders -- Yahoo! Mail can remind you of birthdays, anniversaries and other important dates.

Address Book -- Users can organise e-mail addresses into an easy to use contacts database.

Ability to Create Filters -- A useful feature for blocking unsolicited e-mail.

Access to Yahoo! Calendar –- Users can keep on top of important dates and appointments with their own customised online calendar.

3 Megabytes of Storage Space -- Users can save up to 3 Megabytes of messages in their box. Messages stay in the system until the user deletes them. Yahoo! Mail will send warnings to users when their box starts to get full.

Support of Rich Multimedia Features* -- Yahoo! Mail is Web-based; it can support many different forms of attachment including text, audio and video media, as well as send and receive HTML documents (* dependent on browser version).

About Yahoo!

Yahoo! UK & Ireland (www.yahoo.co.uk), part of the Yahoo! global network, the most intuitive and comprehensive guide to the Internet, is ranked the most popular navigational guide in the UK. At Yahoo! UK & Ireland, users will find UK & Irish Web sites listed first by category, with full access to relevant worldwide sites appearing next. Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company and is one of the most recognised brands associated with the Internet. Yahoo! Inc. offers a network of branded Web programming serving millions of users daily and provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach. The Yahoo! international network includes 14 properties around the world, with Yahoo! France, Yahoo! Germany, Yahoo! Italy, Yahoo! Spain, Yahoo! Norway, Yahoo! Sweden, Yahoo! Denmark as well as Yahoo! UK & Ireland in Europe.

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Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Press Contacts:

Yahoo! UK & Ireland
Kate Rider,
Tel: 0171 664 0428
Fax: 0171 664 0402
kater@uk.yahoo-inc.com