London, UK - 29 November 1999 - Yahoo! UK & Ireland today announced the launch of Yahoo! Shopping - a one-stop online shopping service which helps shoppers locate, compare and buy thousands of products by combining some of the most well known high street and online retailers, all in one place.

With Yahoo! Shopping (http://uk.shopping.yahoo.com) you can browse through the featured stores individually or search all of them at once to find a particular product and view the results on one page. Orders from different stores are added to one shopping basket page and you can add and subtract items from your basket as you go along. Regardless of the number of different Yahoo! Shopping stores you buy from, you only need provide address details once during each trip. Credit card information is transmitted securely and the retailers deliver direct to you. All Yahoo! Shopping merchants have been selected based on their commitment to online security and customer service.

Example: you are looking for a bracelet. Go to Yahoo! Shopping and type 'bracelet' and a comprehensive list is returned with information such as product name, retailer, price and features. Alternatively, you can search by category, clicking on Clothing and Accessories, then Jewellery, to get to Bracelets.

Although one of the nation's favourite pastimes, shopping can be a nightmare - long queues, crowded stores and impatient fellow shoppers. No wonder Anti-Shopping Syndrome is felt by millions of people, especially as Christmas approaches. With its new innovative shopping service, Yahoo! has found the cure that helps reluctant shoppers enjoy shopping again.

Lloyd Shepherd, Senior Producer, Yahoo! UK and Ireland, said: 'We've made it even easier for Yahoo! users to get the best out of online shopping by bringing together a number of well known online retailers in one place. You can search through all of the stores at once and then buy items from different stores with just one online shopping basket. It's like having lots of favourite stores rolled into one."

Yahoo! Shopping includes high street names and leading online retailers like Freemans, Hewlett Packard, WHSmith, Organics Direct, Thorntons, jewellers.net, Yalplay, FurnitureOnline, Quality Electricals Direct, MicroWarehouse and ToyZone, offering thousands of products across clothing, books, electronics, music, jewellery, toys, games, computers and food including some of UK shoppers' favourite brands.

About Yahoo!
Yahoo! UK & Ireland (www.yahoo.co.uk), part of the Yahoo! Inc. global network, is ranked the most popular navigational guide in the UK. At Yahoo! UK & Ireland, users will find UK & Irish Web sites listed first by category, with full access to relevant worldwide sites appearing next.

Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Media Contacts:

Yahoo! UK & Ireland
Alison Fennah, Yahoo! UK & Ireland
0207 368 3848
alison@uk.yahoo-inc.com