London, 27th March, 2000 - Yahoo! UK & Ireland today announces the launch of its mobile Internet content service. This will make it possible for users to access content from Yahoo! UK & Ireland on a WAP (Wireless Application Protocol) enabled mobile phone or device.

UK & Ireland's mobile content service will enable users to get quick and easy access to Yahoo! Mail, Yahoo! Finance, Yahoo! News, Yahoo! Sports and Yahoo! Weather. The service is accessible from a WAP enabled mobile phone and offers users their favourite Yahoo! UK & Ireland services in an easy to use format. This means users will be able to send and receive e-mails, get the latest information such as stock prices, news headlines and sports results, wherever they happen to be.

The service is complimented by the launch of Yahoo! Mobile (http://uk.mobile.yahoo.com) which is a comprehensive directory giving up-to-date news and features on mobile technology along with a list of global WAP sites. Access to the service is simple - add http://wap.yahoo.co.uk as a bookmark on your WAP mobile phone and then chose an option from the list of available services. Users just pay their mobile service provider for the call.

Industry predictions estimate that within five years up to 50% of all global Internet access may be from mobile devices from over a billion phones. Yahoo! is therefore dedicated to both developing and promoting an innovative range of services to ensure its users benefit from new applications and methods in Internet access.

Martina King, Managing Director of Yahoo! UK & Ireland, commented:

"This is a very exciting development for Yahoo! UK & Ireland and an important milestone in our Yahoo! Everywhere strategy. For the first time ever, Yahoo! favourites can be accessed directly from a WAP mobile phone and users will be able to keep up to date with the latest news about mobile technology by looking at our Yahoo! Mobile site. It is great news that Yahoo! UK & Ireland users will now be able to access Yahoo! services wherever they happen to be."

- Ends - Further information on Yahoo! Europe Mobile Internet Services On February 1, 2000 Yahoo! Europe and Siemens Communications devices announced that it was joining forces to provide easy access to WAP services for Siemens phone and companion users. Under the agreement, Siemens plans to build direct access to WAP content from Yahoo! into all upcoming products including S35i, C35i and IC35. At wap.siemens.yahoo.com, Siemens' customers in Europe and Asia will have access to content in 10 different language versions from localised Yahoo! sites. The first versions will be available in April, in English and German, and all remaining versions are scheduled to be completed by mid-year. About Yahoo!
Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). During the month of December 1999, 18 million unique users in Western Europe visited the Yahoo! Europe network. The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc., a global Internet communications, commerce and Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to 120 million people each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 22 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Media Contacts:

Media Contacts:
Yahoo! UK & Ireland
Alison Fennah, Yahoo! UK & Ireland
020 7 368 3848
alison@uk.yahoo-inc.com

Sue Jackson, Yahoo! UK & Ireland
020 7 368 3876
suej@uk.yahoo-inc.com