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Company Info -
Public Relations
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| Yahoo! UK & Ireland launches Yahoo! Sports' FA Carling Premiership League Fantasy Football Game |
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London, UK - 21 December, 1999 - Yahoo! UK & Ireland today announced the launch of Yahoo! Sports' FA Carling Premiership League Fantasy Football Game (http://soccer.fantasysports.yahoo.com/premier) a free weekly game that lets both Yahoo! UK & Ireland and Yahoo.com users manage their own fantasy team. This new service is being launched under an agreement with Sports Internet Group, one of Europe's leading Internet sports content and statistics groups. It runs from the middle of December 1999 through to the final nail-biting matches in May 2000. The goal of Fantasy Football is to earn more points than other fantasy teams by choosing an 11-man line-up while staying within a set budget. Users can link directly from player game pages to www.optasoccer.com for related player statistics and information. In addition, the Yahoo! Sports FA Carling Premiership Fantasy Football Game will be actively promoted on both Yahoo! UK & Ireland Sports (http://uk.sports.yahoo.com) and Yahoo! Sports (http://sports.yahoo.com). "Fantasy football lets people direct and enjoy their own team play and its popularity reflects the passion for football in the UK. Yahoo! Sports FA Carling Premiership League Fantasy Football Game takes this a stage further enabling Yahoo! users to participate online - setting their strategy, building their side and adjusting the line-up through the season, experiencing both the entertaining and realistic side of one of the most popular leagues in the world" said Lloyd Shepherd, senior producer, Yahoo! UK & Ireland.
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Media Contacts:
Yahoo! UK & Ireland
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