LONDON, - October 8, 1998 -- Yahoo! UK & Ireland, ranked the most popular UK Web guide, today announced that Thomas Cook (www.thomascook.co.uk), the leading international Travel and Financial Services group, has become the first travel merchant on Yahoo! UK & Ireland (www.yahoo.co.uk). Starting today, Yahoo! and Thomas Cook are offering customers a dedicated online travel service including seasonal package holidays, flights, currency exchange, and travel insurance.

"We are developing relationships with premium players in their field as part of our European E- Commerce strategy," said Amanda-Jane Daniels, Director of E-Commerce at Yahoo! Europe. "Thomas Cook is one of the most trusted brands in the travel industry and we are delighted that our millions of Yahoo! users now have convenient access to their comprehensive travel service."

Yahoo! users can access holidays and travel bargains online throughout leisure and travel related areas within Yahoo! UK & Ireland. Under the agreement, Thomas Cook merchant buttons are integrated throughout recreation, and travel areas of the main Yahoo! UK & Ireland directory.

"Purchasing travel online is forecast to grow dramatically in the UK" said Duncan Dunlop, General Manager of Thomas Cook Online, "and Thomas Cook is determined to be the UK’s leading online leisure travel brand. Developing partnerships with the major UK Internet sites to secure targeted traffic is key to our online promotional strategy and we are delighted to have secured this partnership with Yahoo! UK & Ireland".

About Thomas Cook

Thomas Cook has three core business lines - Travel, Financial Services and Global Services - and has been serving customers for 157 years. Today the Group provides services at more than 3,000 locations in around 100 countries, and employs over 14,000 people who serve some 20 million customers a year. Thomas Cook is the world’s largest supplier of travellers cheques outside North America and owns the world’s largest network of retail foreign exchange bureaux.

About Yahoo!

Yahoo! UK & Ireland (www.yahoo.co.uk), a part of the Yahoo! global network, is the most intuitive and comprehensive guide to the Internet and is ranked the most popular navigational guide in the UK. At Yahoo! UK & Ireland, users will find UK & Irish Web sites listed first in any category, with full access to relevant worldwide sites appearing next. Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company and is one of the most recognised brands associated with the Internet. Yahoo! Inc. offers a network of branded Web programming serving millions of users daily and provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The Yahoo! international network includes 14 properties around the world, with Yahoo! France, Yahoo! Germany, Yahoo! Italy, Yahoo! Norway, Yahoo! Sweden, Yahoo! Denmark as well as Yahoo! UK & Ireland in Europe.

Press Contacts:

Yahoo! UK & Ireland 80/81 St. Martin’s Lane London WC2N 4AA Kate Rider, Tel: 0171 664 0428 Fax: 0171 664 0402 kater@uk.yahoo-inc.com

Thomas Cook Duncan Dunlop General Manager Thomas Cook Online PO Box 36, Thorpe Wood Peterborough PE3 6SB Tel: 01733 503884 Fax: 01733 502813 Email:duncan.dunlop@thomascook.com