LONDON, UK, July 7 1999 - Yahoo! UK & Ireland, the UK's favourite web guide and British Sky Broadcasting, the number one satellite television broadcaster in the UK, have entered into a marketing agreement for the United Kingdom. The campaign spans BSkyB's prime television properties and Yahoo!'s UK & Ireland property. (http://www.yahoo.co.uk).

"By utilising the powerful online properties of Yahoo! Sky's online presence can reach a new level of awareness" said Ian West, Managing Director Sky Entertainment. "As a leader in the pay television category in the UK, we're delighted to work with a leading Internet company like Yahoo! UK & Ireland to explore new and innovative ways to expand the reach and generate further awareness of our respective media offerings."

Fabiola Arredondo, Managing Director Yahoo! Europe. said: "We are delighted to be working with BSkyB. Together we're able to leverage the strengths of our brands and further reinforce our broadbased marketing initiatives in the UK."

This agreement extends the relationship Yahoo! and News Corp. established earlier this year in the United States.

About Yahoo!

Yahoo! UK & Ireland (http://www.yahoo.co.uk), part of the Yahoo! global network, is ranked the most popular navigational guide in the UK. At Yahoo! UK & Ireland, users will find UK & Irish Web sites listed first by category, with full access to relevant worldwide sites appearing next. Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to 60 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific, South America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc.

Press Contact:

Iliane van Ees, Yahoo! UK & Ireland
T: 020 7368 3826
E: iliane@uk.yahoo-inc.com