London, April 15 1999: - Yahoo! UK & Ireland, the UK's favourite Web guide today announced the appointment of Lee Thompson as its UK & Ireland Sales Director. Thompson will be responsible for advertising, sponsorship and e-commerce revenue generation in the local UK & Ireland market.

Prior to joining Yahoo!, Thompson was Head of Sales and Marketing for Associated New Media where he had responsibility across the ANM Network and managed the Group's communication strategy. Thompson had previously worked as a Commercial Manager where he was instrumental in the launch, promotion and ongoing commercial development of new web brands - This is London, UK Plus, This is Money, and Soccernet.

Other experience includes Area Sales Manager for the Scottish Daily Record and Sunday Mail and planning and co-ordinating export marketing initiatives into France for McVitie's where he worked as an Assistant Brand Manager.

Fabiola Arredondo, Managing Director, Europe comments, "I am delighted to welcome such an experienced internet executive to the Yahoo! UK & Ireland team. Lee will be instrumental in leading our sales efforts in the UK and Ireland market."

About Yahoo! UK & Ireland

Yahoo! UK & Ireland (www.yahoo.co.uk), part of the Yahoo! global network, is ranked the most popular navigational guide in the UK. At Yahoo! UK & Ireland, users will find UK & Irish Web sites listed first by category, with full access to relevant worldwide sites appearing next.

Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 18 world properties. Yahoo! has offices in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif.

Yahoo!, and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Press Contact:

Yahoo! UK & Ireland
Kate Rider,
Tel: 0171 664 0428
Fax: 0171 664 0403
kater@uk.yahoo-inc.com