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Yahoo!, the world's most popular online guide to the Internet, launched a localised UK version on September 23, with a line-up of major consumer brands on board as charter advertisers. Yahoo! UK, http://www.yahoo.co.uk, will provide access to the most comprehensive guide to UK web sites currently available, and the complete database of worldwide listings people have come to expect from Yahoo!. The launch of the UK site will be followed in October by local-language sites for France and Germany.
Yahoo! UK's charter advertisers include BSkyB, BT Internet, Entertainment Online, Gateway 2000, IBM, Lloyds TSB, PeopleBank, Tescos, and Traveling Software. Yahoo! is the leading Internet media company, committed to developing the best context for effective and efficient advertising on the World Wide Web.
The main Yahoo! directory, http://www.yahoo.com, now comprises a classification of more than 370,000 sites on the World Wide Web. Yahoo! is a leader in terms of traffic, receiving an average 9 million page views per day as of June 1996.
In the second quarter of 1996 Yahoo! carried advertising from 230 companies, including global and consumer-oriented marketers such as Disney, Hilton, NBC, Citibank, Proctor and Gamble and Visa.
Yahoo! already has a loyal user base in the UK and Europe; today approximately 10% of traffic on Yahoo! is from European domains, representing some 30 million page views per month. Charter advertisers on Yahoo! UK will share traffic on the site's category pages, as well as running interactive promotions on Yahoo! UK's home page, for a three-month period.
"We are delighted to see leading consumer brands in the UK grasp the potential of interactive advertising," said Heather Killen, Managing Director of European Operations for Yahoo! "These companies are in the vanguard of new developments in marketing, that will enable them to reach a vast and targeted audience."
The UK version of Yahoo! comprises more than 15,000 UK and Irish Internet sites at launch, and provides seamless access to the full directory listings of main Yahoo!, making it the first navigational site to provide a comprehensive listing of UK sites and the rest of the WWW. Yahoo! UK will list all UK web sites first plus full access to relevant worldwide sites.
Yahoo! UK will also carry services targeted to the needs of a UK audience. Yahoo! UK will be the only web site in Britain to provide headline news and full-text from Reuters, via UK newsfeeds in business, sports and general news. Other popular features of Yahoo! UK will be created by a local editorial team.
Users of Yahoo! UK will also be able to access Yahoo!s fully integrated Web-wide searching capabilities provided by Alta Vista©. Searching and browsing features on Yahoo! are integrated to allow the user to choose the most appropriate navigational methods at any point during the quest for information. Web users of all skill levels can easily navigate through Yahoo!s hierarchical index, which gives access to the largest database of web sites catalogued by people.
IBM has joined forces with Yahoo! by providing server technology and IBM PCs to Yahoo! UK. Yahoo! in Europe is powered by IBM servers to ensure that users continue to enjoy the rapid response times and service they have come to expect from Yahoo!
Created in April 1994, Yahoo! began as a hobby of two Stanford University electrical engineering PhD students, David Filo and Jerry Yang, who saw the need to help people navigate through the overwhelming content on the Internet and locate useful web sites. In April 1995, Filo and Yang took a leave of absence from Stanford to work on Yahoo! full time.
Yahoo! Inc (NASDAQ: YHOO), offers a globally-branded Internet navigational guide to information and entertainment on the web. As the first online guide to the web, Yahoo! is one of the most visible and recognisable names associated with the Internet. Yahoo! provides a context-based directory structure for Internet resources, as well as integrated Alta Vista© web-wide search capabilities.
Yahoo! UK, Yahoo! France and Yahoo! Deutschland are the first properties to be developed by Yahoo! Europe, a joint-venture between Yahoo! Inc and Ziff-Davis Publishing. The European directories are part of a developing global family of Yahoo!-branded media properties in targeted geographic (Yahoo! Japan, UK, Canada, San Francisco, Los Angeles, New York), subject matter (Yahoo! Internet Life magazine and website) and demographic areas (Yahooligans!, A web guide for kids). Yahoo! is also developing a new service with Visa. Yahoo! can be found on the web at www.yahoo.com. Yahoo! Inc headquarters are in Santa Clara, California. In Europe, Yahoo! is headquartered in London with offices in Paris and Frankfurt.
Ziff-Davis, a Softbank company, is the leading publisher of computer magazines and online computing content. In Europe, Ziff Davis publishes: PC Magazine, PC Direct, Computer Life and Computer Gaming World in the UK; PC Professionell, PC Direkt and Pl@net in Germany; as well as PC Expert, PC Direct and Cyberscope in France. All of these titles can also be found on the Internet at http://www.zdnet.com./zdeurope/. Ziff-Davis's interactive sales force has represented Yahoo! UK in the sales of charter advertising placements.
Yahoo! UK's charter advertisers can be found at the following WWW addresses:
BSkyB - www.sky.co.uk
BT Internet - www.btinternet.com
Entertainment Online - www.e-on.com
Gateway 2000 - www.uk.gw2k.com
IBM - www.ibm.com
Lloyds TSB - www.tsb.co.uk
PeopleBank - www.peoplebank.com
Tesco -www.tesco.co.uk
Traveling Software - www.travsoft.com
"Yahoo is already the leading online guide to the Internet - providing localised country by country information will strengthen its position even further," said Lyn Whaley, Traveling Software's regional director in Northern Europe. "As a company that specialises in off-line web browsing - you basically download a site to your hard disc and look at it at your leisure - we have functionality to bring to the party and it makes perfect sense for us to partner Yahoo! and its Internet endeavors."
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Yahoo! Inc. Contact: Jennifer Hwang Yahoo! Inc Jenhwang@yahoo.com tel (408) 731-3362 fax (408) 731-3300 |
Talk Loud PR contact: Sheryl Seitz/Abigail Netcott 90-92 Great Portland Street London W1N 5PB mail@talkloud.demon.co.uk tel 0171 255 2767 fax 0171 255 3001 |
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