Yahoo Company Info - Public Relations

Yahoo! Europe Reports Q4 1999 Audience and Traffic Numbers
Yahoo! Europe Serves More than 880 Advertisers and Merchants in the Fourth Quarter and 18 Million Unique Users during December 1999
London, Jan. 11, 2000 - Yahoo! Europe today announced its fourth quarter 1999 reach, audience and traffic figures. These numbers follow financial results announced today by Yahoo! Inc. (attached), which include net revenues of $201,083,000 for the fourth quarter ended Dec. 31, 1999. In addition, Yahoo! Inc.’s non-U.S. operations represented 13 percent of total consolidated revenues during the fourth quarter.

Reach, audience and traffic highlights for Yahoo! Europe during 1999 include the following:

  • Amongst home users in the UK, Germany and France combined, Yahoo! was ranked highest in reach in November 1999 by MMXI Europe (part of the Media Metrix Inc. group).
  • On a country by country basis, Yahoo! leads with 55% reach in the UK (Fletcher, November 1999), 56% in Germany (GfK, August 1999) and 63% in France (Mediangles, December 1999).
  • Eighteen million unique users in Western Europe visited the Yahoo! Europe network of eight local sites during the month of December 1999.
  • Page views during the month of December 1999 on the Yahoo! Europe network of local sites exceeded 550 million, including more than 137 million in the UK, more than 169 million in Germany and more than 154 million in France.
"Yahoo! Europe enters the year 2000 having secured its position as a leading Web communications, commerce and media operator in Europe. Our solid performance to date is the result of our commitment over the last three years to building a strong European business across eight country operations. Yahoo! Europe’s focused approach has been, and will continue to be, firstly, to deliver locally meaningful services accessible across multiple devices for our users; and secondly, to provide a flexible and effective marketing vehicle for our advertisers and merchants. We are delighted to be playing our part in driving the growth of the Internet in Europe," commented Fabiola Arredondo, Managing Director, Yahoo! Europe.

During the quarter, Yahoo! Europe continued to expand its merchant and advertising services as well as its commerce, communication and media agreements.

Commerce, Communications, Media

Following on from agreements with NatWest Bank in the UK and Open Bank in Spain during the third quarter 1999, in the fourth quarter Yahoo! teamed up with three additional banks to provide bank account information integration via Yahoo! Finance and My Yahoo!:

  • with Deutsche Bank 24, Germany´s first integrated retail and online bank, part of Deutsche Bank, the world’s largest bank;
  • with Banque Directe, France’s first internet bank, part of the BNP-Paribas group;
  • and with Banca 121, the private personal finance bank, part of Banca Del Salento in Italy.
Yahoo! UK & Ireland also launched a Yahoo! Visa card with Bank One.

Yahoo! Shopping expanded its shopping services in fourth quarter 1999 to facilitate transactions in the UK, France and Germany. Yahoo! Shopping offers a one-stop online shopping service, which helps shoppers locate, compare and buy thousands of products. Merchants include Freemans, Hewlett Packard, WHSmith, 3 Suisses, Quelle, Brinkmann and Vobis. Local Yahoo! Auctions services are now offered in seven of the eight Yahoo! Europe properties.

Yahoo! Spain and Correos y Telégrafos, Spain’s post office and one of Europe’s principal postal players, launched a free, co-branded Yahoo! Mail service for Internet-enabled Correos y Telégrafos customers.

In addition, Yahoo! Europe concluded the fourth quarter 1999 with more than 300 content provider agreements across Europe.

Merchant and Advertiser Services

Yahoo! Europe’s advertiser and merchant base increased to more than 880 unique clients during the fourth quarter 1999. Advertisers in 1999 included clients such as AXA Insurance, British Airways, Boxman, bücher.de, Christian Dior, Consors, El Corte Ingles, Ericsson, Fiat, FNAC, IBM, Renault, Siemens and TIM.

Distribution

During 1999, Yahoo! Europe teamed up with telecommunications companies, retailers and wireless device providers to make Yahoo! content and services available to a wider number of users. This included free Internet access services with HMV and Waterstones, two leading UK high street retailers; with Oxfam, the UK’s largest international aid agency; with Mannesmann Arcor, the second largest telecommunications service provider in Germany; with CyberCity, a leading ISP in Denmark; and with Wind, an Italian telecommunications company. In addition, Yahoo! Germany, and Mannesmann Mobilfunk GmbH (D2), Germany's largest mobile communications service provider, joined forces to deliver Internet services to D2 users

About Yahoo! Europe
Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). During the month of December 1999, 18 million unique users in Western Europe visited the Yahoo! Europe network. The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

About Yahoo!
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to 120 million users each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

Media Contacts:

Yahoo! UK & Ireland
Alison Fennah, Yahoo! UK & Ireland
0207 368 3848
alison@uk.yahoo-inc.com

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