Company Info - Public Relations

Brits’ scruples are tested as Valentine’s Day arrives! Says New Research From Yahoo! UK & Ireland

LONDON - Feb. 13, 2001 - A Valentine’s Day Scruples survey carried out on Yahoo! UK & Ireland, in which over 8,000 people were polled, today revealed that 70% of us are kind and caring, as we would send our single friend an anonymous bunch of flowers or a card on Valentine’s Day to help keep them cheerful. The poll on the other hand shows a distinct absence of scruples by many couples as over half of us would check our partner’s post on Valentine’s Day for a card from somebody else! However, the results show that there is no need for this mistrust as 75% of those taking part would tell their partner if they received a card from a mysterious admirer. Over three quarters of respondents think it would cost too much in expensive presents and candle lit dinners to stay with someone that they don’t like on Valentine’s Day and therefore encouraging them to dump their partner quickly! However there is no need to worry, Yahoo! UK & Ireland and Debenhams will be rewarding some of the respondents with a beautiful bunch of flowers to help make their Valentine’s Day this year extra special. "We were pleased that the poll showed a positive result with three-quarters of respondents telling their partner if they received a card from an admirer. Valentines Day however does seem to test our scruples with over half of us rushing to sort through our partner’s post." said Lindsay Biggart of Yahoo! UK and Ireland. Yahoo! UK & Ireland is there to help you out this Valentine’s Day if you have left it until rather late in the day to buy your loved one a special gift or send them a card. Click onto Yahoo! Shopping and Yahoo! Greetings to erase any last minute panic. Also, check out the ‘With This Kiss’ Auction this Valentine’s Day which is being run in support of the Elton John Aids Foundation. This can be accessed on www.uk.auctions.yahoo.com where you can bid for the lip prints of stars such as Britney Spears, Jon Bon Jovi and Michael J Fox. About Yahoo! UK & Ireland Yahoo! Inc. (Nasdaq: YHOO) is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 180 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.co.uk is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked the No. 38 leading consumer brand worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. # # # Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. For further information: Kate Sloan or Kathryn Walker Yahoo! Press Office on 020 7 306 9188 sloank@fleishman.com or walkerk@fleishman.com Yahoo! is a trademark of Yahoo! Inc. Copyright © 1994-2001 Yahoo! All Rights Reserved.