London, Friday 8th December 2000 With the popularity of online shopping exploding this Christmas Shopping season, Yahoo! Shopping has signed Tesco.com to their shopping platform. This association will bring Tesco’s world leading home shopping service to all the users of the UK’s most popular website – Yahoo.co.uk. (411 million pageviews in October 2000*)

MORI estimate that over 7 million consumers will shop online this Christmas shopping season spending approximately £130 each. This is compared to 1.8 million Britons who spent just £97 each last year**. It is expected that this will open up online shopping to become a top choice for Christmas present buyers this year.

Already packed with brilliant high street stores from Debenhams to Oxfam, Carphone Warehouse to Waterstones, Yahoo! Shopping brings many merchants together in one place, helping to make Christmas shopping stress-free this season. It is designed for those shoppers wishing to make their purchases online – at a time which is convenient for them and avoiding the crowds and hassle of high streets and shopping malls.

Under the terms of the deal, Tesco.com will offer a selection of gifts from a variety of categories such as toys and games, food and drink, girls fashion, Christmas card, wrap and novelty gifts all through Yahoo! Shopping.

The association between Yahoo! and Tesco.com will be supported by advertisements on Yahoo!, plus links will be provided to the Tesco.com home page along with click-throughs to their great offers, all through the Yahoo! Shopping home page.

" We are delighted welcome on board Tesco.com at this critical shopping time" said Catherine Taylor, Marketing Director of Yahoo! UK and Ireland. "All the customers of Tesco.com can now take advantage of the unique offerings from Yahoo! Shopping – including being able to carry their shopping basket from merchant to merchant during their shopping experience. It is also a reflection of the exponential growth in popularity, and consumer confidence, in online shopping services like Yahoo! Shopping."

Customers who shop online are protected by Yahoo! UK & Ireland’s online privacy policy, whereby they only need to input their credit card details once. Please visit www.yahoo.co.uk/shopping to see Tesco.com on Yahoo! UK and Ireland.

*Source: ABC Electronic
* Source: Jupiter Consumer Survey 2000 (US)
Notes to Editors:

Other Merchants on Yahoo Shopping include:

Bearclothing, Buy.com, Courts, Carphone Warehouse, Dabs, Debenhams, Easyshop, Electronics Boutique, Floritel, Furniture Online, Freemans, Gameplay, Gonegardening, HP, Insight, Jewellers, Microwarehouse, Organics, Oro, Oxfam, Perfuma, Pets Pyjamas, Quality Electricals Direct, Thinknatural,Thorntons, Timeframed, Tiny, Toyzone, Vitago, Waterstones, WHSmith and Worldgallery.

About Yahoo! UK & Ireland:

Yahoo! UK & Ireland provides commerce, communication and media services to meet the needs of local consumers. This includes world leading communication services such as Yahoo! Mail, Yahoo! Messenger and Yahoo! Mobile; community products such as Yahoo! Clubs and Yahoo! Geocities; rich content such as Yahoo! Finance, Yahoo! Sport and commerce services such as Yahoo! Shopping and Yahoo! Auctions.

Yahoo.co.uk is the most popular and most visited website in the UK & Ireland, generating over 411 million pageviews in October 2000 (ABC Electronic).

Yahoo! is the only place advertisers need to go to find their audience, connect with them and sell them anything online.

Yahoo! UK & Ireland is part of Yahoo! Inc, Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California.

Yahoo! is a trademark of Yahoo! Inc.

Press information, please contact:
Kathryn Walker or Kate Sloan
Fleishman-Hillard UK on Tel: 020 7 306 9000