London, Thursday 4th January 2001 Whether you want to show a photo of your new baby or puppy to your distant relative in Australia, embarrass colleagues with pics of the Christmas Staff Party or celebrate the memories of your wedding day with all your friends, Yahoo! Photos is the simplest way to put your photos online and share them with friends, family or the whole world.

Yahoo! Photos allows you to create personal photo albums online. This means an end to carting around bulky photo albums when you meet up with your friends to show them your holiday photos!

Now, with Yahoo! Photos, friends can peek at your albums of online photos simply by either giving them access to your albums, or e-mailing them the specific links to your photos.

The photos can now be added to Yahoo! Invites which can be sent out for birthdays, anniversaries, Christmas, or whenever you feel like having a party! Plus they can be sent as Yahoo! Greetings to relatives and friends to make even more personal e-cards.

“Yahoo! Photos allows people to do even more with their photographs, and share them far and wide with friends and relatives at all corners of the globe.” said John Webb, Product Manager of Yahoo! UK & Ireland, “We developed Yahoo! Photos to make it easier to share pictures of once in a lifetime events and fun, party pics at the click of a button!”

Consumers can submit their photos to be a featured photo on Yahoo! Photos and thereby to show off their best photos to the world. Simply by sending in their picture to Yahoo!, and if we choose it, we may show it off in the "Featured Photo" area in the upper right-hand side of the page.

The growth of e-photo is set to accelerate with internet access via mobile phones, digital TV and increased use of PCs in the home.

• £1.2 Million is spent annually on photographic equipment and processing in the UK1
• 52.3% of adults own a camera2

Please visit www.yahoo.co.uk/photos.

Source:
1 The Advertising Association
2 Target Group Index

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Notes to Editors:

About Yahoo! Photos:

Yahoo! Photos is part of Yahoo!'s comprehensive suite of communications services available across Yahoo!'s global network of properties. From instant messaging, online greeting cards, free e-mail and voice chat to address books, calendars, and personal file storage, Yahoo!'s communications services aim to give users everything they need in a centralised online location to communicate and organise their lives via the Web.

So how does it work? You can add a photo to an album by uploading a picture from your computer or linking to one that is already on the Web. This can be done using either a digital camera by connecting your camera to your pc and downloading the photos to your computer's hard drive. Or you can put photos online from a regular camera with film by developing the film and having the pictures put on disk by the photo-processor, then you can save them on to your hard drive from the disk. Alternatively, you can have a friend scan them onto a disk for you.

Who can look at the pictures? When creating an album you determine who has access, you can decide to share with everybody, nobody, or only specific people. Also, by checking the "Age restriction" checkbox, users who are registered as being under 18 will not be able to view the album.

Special features just for Yahoo! Photos: use thumbnails to view small versions of all your pictures on a single page, upload multiple pictures at once, or order prints online from your digital images.

About Yahoo! UK & Ireland:

Yahoo! UK & Ireland provides commerce, communication and media services to meet the needs of local consumers. This includes world leading communication services such as Yahoo! Mail, Yahoo! Messenger and Yahoo! Mobile; community products such as Yahoo! Clubs and Yahoo! Geocities; rich content such as Yahoo! Finance, Yahoo! Sport and commerce services such as Yahoo! Shopping and Yahoo! Auctions.

Yahoo.co.uk is the most popular and most visited website in the UK & Ireland, generating over 411 million pageviews in October 2000 (ABC Electronic).

Yahoo! UK & Ireland is part of Yahoo! Inc, Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California.

Yahoo! is a trademark of Yahoo! Inc.

Press information, please contact:
Kathryn Walker or Kate Sloan
Fleishman-Hillard UK on Tel: 020 7 306 9000