London, Thursday 4th January 2001 Whether you are looking for a unique gift, a hard to find collectible or just a great deal, you'll find it, and more, in Yahoo! Auctions. At Yahoo!, you are participating in an online virtual marketplace that is always open.

Yahoo! Auctions is an exciting and convenient way to buy and sell things over the Internet. It’s a great place to find completely unique and personal gifts, or great deals on everyday items. So if you’re looking for a robotic puppy, a widescreen TV or an Andi Peters signed postcard, there’s only one place you need to go!

Once registered, absolutely free of charge, you can search or browse the various categories of auction items from Antiques & Collectibles to Computers, Electronic & Cameras to Home & Garden. When you find something that you want, simply click to bid!

If you want to sell something, listing an item with Yahoo! Auctions is easy and it's free.

“I bought a Play Station Wheel and the condition was immaculate as well as the speed of delivery. I was very impressed and will definitely buy from Yahoo! Auctions again!” Yahoo! Auctions User.

“I've been looking at a box of old unwanted records for 2 years. One Sunday afternoon I discovered Yahoo! Auctions. I think I sold about 4 items the first week. It's been absolutely brilliant and I've made a couple of new friends through the transactions. I've got rid of a tonne of stuff and banked some money towards my new washing machine! The feedback is a good idea - you can always check out what others think before sending off your payment.” Yahoo! Auctions User.

“I had a Canon camera and put it up for auction not expecting to get too much for it. I sold it for much more than I expected! This enabled me to buy a much better digital camera on Yahoo! Auctions for my daughter's Xmas present.” Yahoo! Auctions User.

Yahoo! Charity auctions are a way in which non-profit organizations can raise money online in an entertaining atmosphere. Bidders vie against one another for celebrity-autographed items, unique collectibles, and more. There is no fee to place your bid and all proceeds go directly to the charities. A great example was the nameplate from ‘The Hogwarts Express’, the train which takes Harry Potter and his friends to school each term, which was auctioned on Yahoo! Auctions and raised over £2,000 for Comic Relief.

Please visit www.yahoo.co.uk/auctions

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Notes to Editors:

About Yahoo! Auctions:

Yahoo! Auctions is an exciting and convenient way to buy and sell things over the Internet by providing a service that promotes communications and exchanges amongst users.

All you need to do to get started is to register, absolutely free of charge, as a Yahoo! User. You need to register with Yahoo! Auctions before you can submit an item or bid on an auction.

Once registered, you can search or browse the various categories of auction items including: Antiques & Collectibles, Arts & Entertainment, Business & Office, Clothing & Accessories, Computers, Electronic & Cameras, Home & Garden, Sport & Recreation, Toys & Games, or Travel & Transportation. When you find something that you want, simply click to bid!

Listing an item with Yahoo! Auctions is easy and it's free. In order to sell on Yahoo! Auctions you must first register and submit your credit card number, which is used only to verify your identity. Browse through the auctions hierarchy to the category that is most appropriate for your item. Once you've decided where to place your item for sale, you'll need to fill out the submission page.

About Yahoo! UK & Ireland:

Yahoo! UK & Ireland provides commerce, communication and media services to meet the needs of local consumers. This includes world leading communication services such as Yahoo! Mail, Yahoo! Messenger and Yahoo! Mobile; community products such as Yahoo! Clubs and Yahoo! Geocities; rich content such as Yahoo! Finance, Yahoo! Sport and commerce services such as Yahoo! Shopping and Yahoo! Auctions.

Yahoo.co.uk is the most popular and most visited website in the UK & Ireland, generating over 411 million pageviews in October 2000 (ABC Electronic).

Yahoo! UK & Ireland is part of Yahoo! Inc, Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 166 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, California.

Yahoo! is a trademark of Yahoo! Inc.

Press information, please contact:
Kathryn Walker or Kate Sloan
Fleishman-Hillard UK on Tel: 020 7 306 9000