LONDON, November 6, 1997 -- Yahoo! Inc. (Nasdaq: YHOO - news) the world's leading Internet media company, is pleased to join the Guardian, Evening Standard, The Observer, Empire Magazine, Time Out and Capital Radio as media partner of this year’s London Film Festival (November 6-23 1997).

Yahoo! Europe will be the official sponsor of Cinema Europa, the Festival’s presentation of the best of European movie releases featuring the eagerly awaited Knockin’ On Heaven’s Door starring German heart throb, Til Schwiger. An eclectic mix of North, East, West and Central European screen debuts, Cinema Europa was chosen by Yahoo! as reflective of its expansion across Europe.

A recent survey (source: Yahoo! Europe User Survey/Continental Research ‘97) in July this year confirmed that 54% of Yahoo! users go to the cinema once a month and 23% go at least once every two weeks. The sponsorship will see the London Film Festival promoting on Yahoo! (www.yahoo.co.uk) with banner adverts, key word search and hot links to the Festival’s own site.

Yahoo! Europe Marketing Director, Iain Osborne explains: "The London Film Festival is one of the world’s most highly regarded cinema showcases. Yahoo! is pleased to become part of the Festival family of sponsors, a relationship we hope to grow in the future. Cinema Europa reflects the same broad range of interesting entertainment available on Yahoo!’s across all its territory specific sites."

Yahoo! is developing a global family of Yahoo! branded media properties in targeted geographic, demographic and special interest areas. The Yahoo! family includes Yahoo! Australia, New Zealand, Korea, Japan, UK & Ireland, France, Germany, Canada, Sweden, Denmark, Norway, San Francisco Bay area, Los Angeles, New York, Chicago, Washington DC, Austin, Seattle, Dallas/Fort Worth, Minneapolis, St Paul and Atlanta.

Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, California, USA, with European offices in London, Paris and Munich.

With a host of gala screenings, special events, The Guardian Interviews, and UK, European and World Premieres, the British Film Institute’s London Film Festival is the leading non-competitive event in the international cinema calendar. In the course of eighteen days in November the Festival welcomes film-makers and actors from around the world, inviting them to attend galas and to take part in Q & As, Interviews and Masterclasses. The Festival runs from November 6-23 1997,

SOURCE: Yahoo! Inc.