LONDON, March 10, 1998 -- Yahoo! Inc. (Nasdaq: YHOO - news) the world’s leading Internet media company, has won the Best New Media award at this year’s Marketing Week 20^th Birthday Honours. Yahoo! was described as "the best recognised online brand in the world." The finalist nominees included AOL and amazon.com.

Fabiola Arredondo, Managing Director of European Operations, said: " We’re thrilled to be selected for the New Media Award. To win this award on the occasion of the 20^th Birthday Honours of Marketing Week is a great honour for Yahoo! and we’re grateful to all those who have contributed to the success of the service."

Since its launch in the UK only 18 months ago, Yahoo! has grown exponentially, adding a growing range of informative and user-friendly services, including Yahoo! Finance, Yahoo! Accommodation, Yahoo! Football and Yahoo! Business Pages.

Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. Yahoo! Inc. provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, California, and has European offices in London, Paris, Munich, and Stockholm. Winner of Best New Media Award in Marketing Week’s 20^th Birthday Honours, 1998.

SOURCE: Yahoo! Inc.