LONDON, January 28, 1998 -- Yahoo! Inc. (Nasdaq: YHOO - news) the world’s leading Internet media company, has announced the appointment of Bill Gash as its UK & Ireland Advertisement Director. Gash is responsible for not only serving the local UK & Ireland markets with a dedicated sales team but for developing sales proposals which underline the value of using online media in conjunction with more conventional "off-line" alternatives.

Gash brings over fourteen years experience within the UK media marketplace to Yahoo! Prior to Yahoo!, Bill was Agency Sales Manager for Reader’s Digest, one of the worlds’s top media brands, where he was instrumental in developing new business for brand campaigns, advertorials, promotions and direct marketing.

Other experiences include, Advertising Group Head on the Weeklies for IPC magazines from 1992 to 1996 where he was responsible for group sales and negotiation of business from top London agencies for the company’s most lucrative, market leading publications. Between 1989 and 1992 he worked at Mirror Group selling the company’s five newspaper brands. Gash started his sales career with VNU working on a number of IT publications.

Since joining Yahoo! Bill has recruited two talented sales people, Liz Smith, from Planet Science (Reed Elsevier) and Richard Myles from Marketing (Haymarket Business Publications). New campaigns booked this year include; Cellnet, Exchange & Mart, Volvo, Dresdner Klienwort Benson, Toyota and Ford whose campaign extends across the UK & Ireland, French and German Yahoo! properties.

About Yahoo!

Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. Yahoo! Inc. provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, California, and has European offices in London, Paris, Munich, and Stockholm.

SOURCE: Yahoo! Inc.