LONDON, - July 6, 1998 - Yahoo! Inc. (NASDAQ:YHOO), the world’s leading Internet media company, has announced that from 1 September 1998, Medialink Limited will rpresent the company for advertising sales within the Irish Republic.

Bill Gash, UK & Ireland Advertisement Director comments, "With the online advertising market expanding, the need to maintain a high level of service to our clients and their advertising agencies has never been more important. We are delighted to appoint Medialink to represent Yahoo! Inc in Ireland and see this as an important step for us. The Irish market, through the Yahoo! Network can reach a worldwide ausience of online users including the Irish "diaspora" - users of Irish nationality, of Irish descent or with a strong attachment to Irish culture.

John Patten, Managing Director of Media Link, Ireland's premier media sales independent said"We are delighted to be selling Yahoo! in Ireland. For the first time ever Irish advertisers will be able to purchase an internet product that can actually deliver significant coverage@. According to Internet Trak Q1 1998, published by NOP Business earlier this year Yahoo! UK & Ireland is the most widely used and most popular search service. In June the site generated 44,142051 Page Impressions (Source ABC // Electronic) making it the most heavily trafficked site in the UK and in Ireland.

John Patten went on to say that "A lot of baloney has been spoken in the past about the internet and this has to some extent undermined the media. However there are today very real opportunities to build business using the worldwide web and Yahoo! represents far and away the most powerful opportunity in these islands.

About Yahoo!

Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. Yahoo! Inc. provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, California, and has European offices in London, Paris, Munich, Stockholm and Milan.

Press Contacts:

Yahoo! UK & Ireland Kate Rider, 80/81 St Martin's Lane, London Tel: 44 0171 664 0428, Fax: 44 0171 664 0402, Email: kater@uk.yahoo-inc.com

John Patten, Director, Medialink Limited, 15 Windsor Place, Off Lr Pembroke Street, Dublin 2 Tel: 35 316 622 444 Fax: 35 316 614 989 Email: john@medialink.ie