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Company Info -
Public Relations
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Company Info -
Public Relations
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| Yahoo! UK and Ireland Launches Its First Online Direct Marketing Programme for Advertisers and Merchants |
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London, UK - November 1, 1999 - Yahoo! UK and Ireland, the UK's favourite Web guide, today launched Yahoo! Delivers, its first online direct marketing programme for advertisers and merchants. Yahoo! Delivers is a permission-based marketing programme by which advertisers can send relevant offer messages to a targeted audience who have opted to receive special offers. By targeting messages to users' demographics and interest areas, Yahoo! Delivers permits advertisers to expose their offers to those individuals who are most likely to be interested. Yahoo! Delivers allows advertisers to create a closer relationship with potential customers by integrating advertising messages into e-mails that individuals have requested to receive, making the advertising much more interactive, personal and powerful. The creative possibilities are endless and allow advertisers to maximize their communication with Yahoo!'s vast audience. "Yahoo! Delivers is a permission-based, e-mail direct marketing programme designed to help advertisers strengthen the relationship with potential customers by offering them special incentives relevant to their interests and lifestyles," said Martina King, managing director, Yahoo! UK and Ireland. " We will be working with our advertising clients to put together a variety of special offers which will appeal to targeted audiences. With Yahoo! Delivers, Yahoo! is leading the field in interactive direct marketing in the UK." "For advertisers this is a targeted, offer-driven direct marketing vehicle" said Seth Godin, Permission Marketing Yahoo! "We are presenting users with a promotional offer which they will find valuable and thereby create a stronger three-way relationship between Yahoo!, the advertiser and the consumer." According to Godin the benefits of the programme for participating partners are many, including being a much more targeted pricing model, which reduces the costs considerably compared with similar models offline. Yahoo! Delivers is designed to leverage the largest Web audience in the UK with customised marketing solutions. Because of the degree of user qualification available and the absolute size of the database, advertisers have access to a large number of high quality, highly involved users and can target these by a variety of criteria - age, gender, industry, occupation and interests. To participate in the programme, advertisers must present users with an offer unique and exclusive to Yahoo!, maintain the offer for a limited period and provide customer service support and details.
Yahoo! Europe
About Yahoo! Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers a branded network of media, commerce, and communication services to more than 100 million users worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance Yahoo!'s clients' Web services, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 21 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners. Media Contacts:
Yahoo! UK & Ireland
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