The ‘Skyscraper’ is a tall, narrow advertisement that runs vertically along the edge of a Web page, spec: h600xw120, and the ‘Rectangle’ is a large banner-shaped advertisement available vertically spec: w300xh250 (see attached creatives).

This follows recent developments proposed by the US-based Internet Advertising Bureau (IAB) that many European advertising networks are now considering. The ads will be more prominent than traditional banners, and enable advertisers to expand creativity and interactivity and engage the consumer.

‘This effort underscores Yahoo!’s commitment to offer innovative online advertising opportunities and be flexible and responsive to advertisers’ needs. It supports our overall goal of working closely with advertisers and advertising agencies to develop customised, measurable programmes focussing on return on investment and long-term business success.’ said Fru Hazlitt, Sales and Marketing Director, Yahoo! Europe, ‘We feel that in today’s challenging marketplace, these new ad formats will provide a major benefit to our clients and to the market as a whole.’

The new formats will complement the other advertising formats accepted by Yahoo!:

• static banners
• audio & video streaming banners
• rich media
• post-click pop ups

IBM - UKIE
NetDoktor - Denmark
Comdirect - Italy
Air France - France
Jobline - Sweden

Media Contacts:

Yahoo! Europe

Sue Jackson Tel: ++ 44 20 7808 4526 suej@uk.yahoo-inc.com

Alison Fennah Tel: ++ 44 20 7808 4257 alison@uk.yahoo-inc.com

Yahoo! Europe provides communications, commerce and media services across its eight sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London. Yahoo! Europe has two wholly owned sales offices in Zurich, Switzerland and Amsterdam, The Netherlands.

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 180 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked No. 38 among all consumer brands in the world. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!’s worldwide clients, including Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company’s global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.