Yahoo Company Info - Public Relations
Yahoo! Europe To Provide Range of WAP Interactive Services to Trium WAP-Enabled Mobile Phones


London, August 10th Yahoo! Europe and Trium, a subsidiary of Mitsubishi, today announced that Yahoo! is to provide a range of content and services to Trium’s WAP enabled mobile phones.

Trium WAP handsets have been specially coded to give users easy access to content from Yahoo! This will enable users to send and receive e-mails, send instant messages to on-line friends, get the latest information such as sports results, weather reports, news headlines and stock prices, wherever they are.

The WAP services available on Trium phones will initially include the following WML properties: Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Sports, Yahoo! Weather, Yahoo! Calendar, Yahoo! Address Book, Yahoo! Search, Yahoo! Directory and Yahoo! Mobile Messenger. In addition, the content received on the phones can be personalised if the user logs onto My Yahoo! via a desktop PC, and registers their preference. The WAP services will initially be available in the UK then rolled out to Ireland, Germany, France, Spain, Italy, Sweden, Denmark, Norway, China, Hong Kong, Singapore, Taiwan, Australia and New Zealand, in each local language.

Additional WML properties will be made available on the Trium WAP portal in due course.

The agreement will benefit users with optimal readability and simple access to locally compelling WAP content provided by Yahoo!, from all Trium handsets.

The agreement with Trium is part of the Yahoo! Everywhere initiative which delivers Yahoo! services formatted for both fixed and wireless connections via PC’s, mobile telephones, personal digital devices and digital TV’s connected to the Web. Yahoo! Europe continues to prioritise this initiative, forging distribution deals with both handset manufacturers and mobile network operators.

Fabiola Arredondo, Managing Director of Yahoo! Europe, commented:

“The agreement with Trium will mean that an increasing number of users across Europe will be able to access their favourite locally compelling Yahoo! products and services through their mobile phone. We are delighted to be working with Trium on the further development of our Yahoo! Everywhere strategy across Europe.”

Richard Ward, Head of Trium in the UK, commented:

“Trium realises the importance that WAP now plays in the lives of both business users and consumers alike. We are confident that this new and exciting alliance with Yahoo! will provide a comprehensive and valuable WAP experience for all our users”.

The services are provided free of charge, users just pay their service provider for a call.

About Yahoo!

Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million unique individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!?s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company?s global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

About Mitsubishi Electric Telecom Europe

In Europe, Mitsubishi Electric Corporation’s telecommunications business is handled by Mitsubishi Electric Telecom Europe (METE). METE is responsible for the manufacture, research, development, design and marketing of all mobile handsets and accessories, which are sold under the brand name Trium. METE's research and development centre is one of the world's most advanced, dedicated to developing GSM and 3G/UMTS technology.

Media Contacts:

Yahoo! Europe

Sue Jackson Tel: ++ 44 20 7368 3876 suej@uk.yahoo-inc.com

Trium

Zac Rivera Tel: ++ 44 20 7841 5499 zrivera@bsmg.com

Anna Raby Tel: ++ 44 20 7841 5506 araby@bsmg.com

Yahoo! is a trademark of Yahoo! Inc.
Copyright © 1994-2000 Yahoo! All Rights Reserved.