Under the terms of the agreement, the link to Yahoo! UK & Ireland mobile services (http://wap.yahoo.co.uk) will include Yahoo! News, Yahoo! Mail, Yahoo! Calendar, Yahoo! Address Book, Yahoo! Weather, Yahoo! Finance, Yahoo! Sport, Yahoo! TV Guide, access to pre-configured My Yahoo! content and Yahoo! Mobile Messenger.

The Yahoo! content will sit prominently alongside other channels and unique content designed for Virgin Mobile's customers.

The agreement with Virgin Mobile is a further development in the Yahoo! Everywhere initiative which delivers Yahoo! services formatted for both fixed and wireless connections via PCs, mobile telephones, personal digital devices and digital TVs connected to the Web. Yahoo! continues to prioritise this strategy and has aggressively pursued distribution deals with both handset manufacturers and mobile network operators.

James Bilefield, Wireless Business Development Manager of Yahoo! UK & Ireland, commented:
"The agreement with Virgin Mobile will further increase the number of users across UK & Ireland who are using their WAP-enabled phones to access favourite Yahoo! content and services wherever they happen to be. This is our first agreement with a virtual network; a further milestone in our Yahoo! Everywhere strategy."

Garry Lloyd, Wireless Media Manager of Virgin Mobile, commented:
"Virgin Mobile has taken great care about making its WAP services as consumer friendly as possible. We are soon to launch a range of compelling easy-to-use services which we believe are best in their class, and are pleased to announce that Yahoo! Europe is one of those content partners."

About Yahoo!

Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million unique individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!?s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company?s global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

About Virgin Mobile

Virgin Mobile, launched in mid November 1999, is a 50:50 joint venture between Sir Richard Branson's Virgin Group and Deutsche Telekom's One2One. It is the UK's first virtual network operator and one of the fastest growing mobile businesses ever, with a third of a million customers. Virgin Mobile has just one simple tariff: 15p a minute for the first 5 minutes each day and 5p a minute after that, for up to 23 hours 55 minutes each day, for standard UK calls and calls to other Virgin Mobile phones. This tariff will also be used for WAP calls, making it the simplest to use and among the cheapest in the UK. Virgin Mobile will be launching its WAP service later this month, supported by three new state-of the-art WAP compatible phones, and will be supplying a range of content and services which reflect the fun qualities of the Virgin brand. Media Contacts:

Yahoo! Europe

Sue Jackson Tel: ++ 44 20 7368 3876 suej@uk.yahoo-inc.com
Alison Fennah Tel: ++ 44 20 7368 3848 alison@uk.yahoo-inc.com

Virgin Mobile

Steven Day Tel: ++ (0)7931 777777 steven.day@virginmobile.com