BSkyB today announces the launch of two of the biggest global internet brands on Sky digital. Yahoo! UK & Ireland and Demon can now be accessed via the Sky Active service on Sky digital.
Providing access for Yahoo! UK and Ireland's 10.9 million unique UK users represents a significant extension of Sky digital's email capability.
Sky digital satellite viewers will easily be able to send and receive emails via Yahoo! UK and Ireland and Demon's email services just by pressing the red button on the Sky handset whilst watching a Sky channel or by pressing the interactive button for a full screen email service.
The launch of Yahoo! and Demon is just one example of Sky's continued commitment to enhancing an already flexible email service. Within the next 12 months Sky digital viewers can expect other features from the email service including email notification and the ability to send and receive email picture attachments.
Jim Rudder, Director of Interactive Programming for Sky Active said: "Both Yahoo! and Demon are trusted and credible brands among users and adds considerable weight to Sky's already successful emailing facility. Offering ESPs on Sky Active builds our interactive services while providing a gateway for people who have yet to experience the benefits of interactivity through the TV."
John Webb, Marketing Manager of Yahoo! UK & Ireland adds, "This relationship brings closer together Europe's leading digital TV company and the world's number one internet brand to create compelling new services for British consumers. Yahoo! Mail is one of the Web's most widely used e-mail services and a perfect complementary service for Sky Digital viewers. Now Yahoo! Mail customers will be able to check their e-mail from the comfort of their living room whilst not missing a moment of their favourite TV show. This new service furthers our mission to extend Yahoo! beyond the computer, and to provide access to Yahoo!'s essential services anytime and everywhere."
Notes to editors:
Sky digital Email
Email accounts from talk21, Yahoo! And Demon that have been registered through the internet can be accessed through Sky digital. In addition to accessing these internet registered email accounts, email registration is available through Sky Active with the talk21 service.
Yahoo! Background
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than200 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internetbrand globally and reaches the largest audience worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States, and is headquartered in Sunnyvale, Calif.
Yahoo Stats
- In July 2001 Yahoo! UK & Ireland received 676 million page impressions (ABCInteractive), attracted 10.9 million unique users and reached 42.5% (MMXi) of the home internet population.
- Yahoo! is the No.1 Internet brand globally and reaches the largest audience worldwide.
- Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 203 million individuals each month worldwide.
Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.
For further information:
About Sky
Susy Lang/ Amelie Hurst
Cohn & Wolfe
Tel: 0207 331 5300
About Yahoo!
Betsy Skarecky
Fleishman Hillard
Tel: 0207 395 7009
About Demon
Deborah Rodger
Head of Corporate Comms, Thus Plc
Tel: 0141 566 3167 | 