Company Info - Public Relations

Yahoo! Blows Horn Across Europe

LONDON - Mar. 6, 2001 - Yahoo! Europe rolls out its new European TV campaign from early March promoting Yahoo! as the best way to communicate. The creative is localised for five of Yahoo!'s eight local European sites plus Canada and Australia, airing first in the UK from March. The TV spot was created as a special project by Italian advertising and production agencies Orange Zero21 and Colorado Film Production, together with One Step Beyond, a South African production house. The creative adopts the Yahoo! traditional 'magic moment' TV spot style in an unmistakably European Alpine setting. The story is about two friends, both of them players of the Alphorn, they use the horns to communicate from one valley to another. One day one realises that he's not receiving response and, after a moments thought, as a solution he records himself while playing the horn with a video camera and sends the video clip as an attachment to his friend via Yahoo! Mail. Filming was done in South Africa to facilitate a European springtime look and feel. 'This TV campaign aims to grow usage of Yahoo! Mail and other communication products whilst reinforcing our brand equity with the user' said Giovanna D'Alessio, Marketing Manager, Yahoo! Europe. 'It's the first time a European creative has been used by Yahoo! outside Europe'. Yahoo! Mail typifies the core Yahoo! brand values of ease-of-use, fast and friendly. E-mail is a key driver for internet use in Europe, being the most used internet function with 79% of European Internet Users using email on a regular basis (Proactive Nov 00). Other communication tools such as Chat and Messenger services are used by 26% of the European Internet population. Yahoo! retains individual creative and media agencies across its eight European sites including HHCL and Optimedia in the UK & Ireland. Media Contacts: Alison Fennah, Tel: ++ 20 7 808 4257, alison@uk.yahoo-inc.com Sue Jackson, Tel: ++ 20 7 808 4562, suej@uk.yahoo-inc.com About Yahoo! Europe Yahoo! Europe provides communications, commerce and media services across its eight sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London. Yahoo! Europe has two wholly owned sales offices in Zurich, Switzerland and Amsterdam, The Netherlands. About Yahoo! Inc. Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 180 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked No. 38 among all consumer brands in the world. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s worldwide clients, including Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif. Yahoo! is a trademark of Yahoo! Inc. Copyright © 1994-2001 Yahoo! All Rights Reserved.