"Yahoo! UK & Ireland Sports is providing fans with coverage of the Games that is truly global yet presented at the local level,” said Lloyd Shepherd, Senior Producer Yahoo! UK & Ireland. “For this ultimate worldwide event, Yahoo! UK & Ireland has an incredible opportunity to deliver comprehensive programming of the Games to local fans in a way that is meaningful to them."

Now See This

Once the Games begin, fans in the UK & Ireland will be able to go to http://uk.sports.yahoo.com/oly/ and access news provided by the BBC, Reuters, Ananova and The Times. Latest results are provided by SportsTicker, and AFP provide a comprehensive history section, including key facts, anecdotes, highlights and profiles of famous Olympic athletes, past and present. A range of providers is supplying specialist content, including tennis.net, sportal, and madforsport.com.

In addition people can go from Yahoo! UK & Ireland Sports to any of the other 25 Yahoo! Sports sites from around the world to view local coverage of the Sydney Games in 15 languages, including English, French, Spanish, Japanese, and Chinese.

Yahoo! UK & Ireland Sports is part of the global Yahoo! Sports network. As the largest globally branded and No. 1 online sports destination for June 2000¹ (Media Metrix custom report), Yahoo! Sports* gives fans access to everything the sports world has to offer. Launched in 1997, Yahoo! Sports provides comprehensive up-to-the-minute news, real-time stats and scoring, broadcast programming, international and local coverage, outdoors sports content, integrated shopping and auctions opportunities, and an online sports community. Yahoo! Sports is part of the Yahoo!’s network of Web properties, which reach 156 million consumers worldwide.

About Yahoo!

Yahoo! Europe provides commerce, communication and media services throughout Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), Sweden (www.yahoo.se), Norway (www.yahoo.no) and Denmark (www.yahoo.dk). The Yahoo! offices in London, Paris, Munich, Milan, Madrid, Stockholm and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Europe is part of Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million unique individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!?s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company?s global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

* Yahoo! Sports is a collection of sports-specific URLs on the Yahoo! network as defined by Yahoo!

¹ Category as defined by Yahoo! includes CNNSI.com, ESPN.com, FoxSports.com, MajorLeagueBaseball.com, NASCAR.com, NBA.com, Rivals.com, Sportingnews.com, Sportsline.com, USAToday Sports, and WWF

Media Contacts:

Kathryn Walker / Kate Sloan at Fleishman Hillard tel: 0207 306 9000