It is enabled by using the Yahoo! Store payment processing engine. We built this program for merchants who are serious about building an e-commerce business with Yahoo!.

Currently, Merchant Auctions is available only to merchants who have a Yahoo! Store, but stay tuned, as we'll soon be opening it up to our bulk-sellers.

Using Auctions is a way to sell items at variable prices, and can be used to sell returned items or distressed inventory. It can also be used to sell high demand items, or to liquidate hard-to-sell inventory.

Yahoo!'s Merchant Auctions offers you an easy and manageable solution that:

• allows you to differentiate your auctions with a "Merchant Auctions" icon.
• gives your buyers the ease and convenience of paying via credit card.
• streamlines the close-of-auction process to facilitate faster payment and shipping of your items.

With Yahoo! Merchant Auctions, you can use a variable pricing model to sell items without investing in sophisticated technology. You'll be able to reach potential buyers through the Yahoo! Network.

Yahoo! Merchant Auctions benefit bidders by enabling them to:

• buy from a trusted Yahoo! merchant.
• pay simply and conveniently by credit card - thus allowing sellers to ship items quickly.
• purchase with greater comfort and confidence from merchants who post their customer service and return policies. (These policies vary from merchant to merchant.)