Yahoo! UK & Ireland today announces an exclusive online sponsorship deal with the number one retail stockbroker, Barclays Stockbrokers. The deal sees the creation the very first Yahoo! Share Trading Game, a fun way to introduce consumers to share trading without having to invest real money. The campaign will also communicate Barclays competitive dealing rates and drive recruitment via the online account opening service through exclusive sponsorship of the Yahoo! Finance site.

Barclays Stockbrokers offers clients an advanced dealing platform, full research and analysis, and a range of trading options at one of the best dealing rates around. The campaign, entitled 'Barclays Stockbrokers give you the edge', will go live on the Yahoo! website from April 1st.

Yahoo Finance is recognised as the number one financial site in the UK in terms of unique users. The site provides users with the latest financial information, comparative rates and news on a range of areas, including mortgages, loans, credit cards, insurance and savings.


Emily Sutherland, Director of Sales, Yahoo! UK & Ireland said: "This is the first time Barclays Stockbrokers has exclusively sponsored specific content on Yahoo! It's a great media platform for Barclays Stockbrokers to build awareness and attract new users and their target audience fits perfectly with the affluent audience found on Yahoo! Finance."

"We are really excited about the launch of this sponsorship campaign, in particular the Share Trading Game which is a great way to get consumers involved in the excitement and buzz of share trading, said Mike Walton, Head of Marketing for Barclays Stockbrokers. "The sponsorship activity forms part of a larger online advertising campaign for Barclays Stockbrokers that was planned by ourmedia agency, Starcom. Alongside Yahoo! Finance, the campaign features advertising creatives on major finance-focused websites such as FT.com, Hemscott and Motley Fool, as well as offline advertising to attract traders to Barclays."
Yahoo! Finance is a well respected and informative online finance resource and a great place to position our key messages in front of our target audience."

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For more information on this announcement and to arrange an interview, please contact:

Charlotte Greaves, Cohn & Wolfe
Tel: 020 7331 5300
Email: charlotte_greaves@uk.cohnwolfe.com


About Yahoo!
Yahoo! UK & Ireland is a subsidiary of Yahoo! Inc., the No. 1 Internet brand globally and the most trafficked internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif. Yahoo!'s global network operates in 20 countries and is available in 18 languages.