London. - November 8th, 2004 - Yahoo! Europe today announces the appointment of Jerome Mercier as VP of Marketing. This is a newly created senior marketing role for Yahoo! Europe and reflects the company's commitment to investing in its marketing activities across its European territories.

Jerome joins Yahoo! Europe from Egg, where, as Director of Sales & Marketing and member of the executive board since June 2003, he was responsible for devising and co-ordinating sales, marketing and product strategy across Egg's product portfolio.

At Yahoo! Europe Jerome will be responsible for devising and driving strategy, co-ordinating marketing programmes across Europe to support both local and global business operations and identifying and implementing state of the art marketing tools and techniques in order to drive online marketing excellence.

The introduction of this senior marketing role reflects Yahoo!' Europe's commitment to investing in its marketing team and campaigns to extend its range of consumer facing premium services and products, build its capabilities in direct marketing and ensure that it has the most creative advertising in the industry.

Jerome joins a team of highly skilled marketers and will report into Cammie Dunaway, Yahoo! Inc's Chief Marketing Officer and Pierre Chappaz, President of Yahoo! Europe.

Pierre Chappaz, President of Yahoo! Europe, comments:

"Jerome is an experienced and innovative marketer who will strengthen our talented and growing European marketing team. He has worked on a range of top online and offline brands, which, coupled with strong ideas, vision and energy will ensure that we deliver even stronger brand, performance and product marketing campaigns across Europe."

Jerome Mercier, VP of Marketing at Yahoo! Europe, comments:

"Yahoo! is one of the world's most recognisable brands with a loyal and growing audience and I am thrilled to be joining a team that has built this reputation. My focus will be to continue to build on the company's European success by driving co-ordinated business and marketing strategies across the region, with a particular focus on online excellence and creative innovation."

Jerome spent nearly two years as Director of Marketing Communications at IBM France before joining Egg. He was responsible for leading all aspects of marketing communications across IBM's extensive Western European territories and worked across the full spectrum of marketing programmes encompassing advertising, direct marketing, events and online. Prior to this Jerome was co-founder and VP Marketing, Kelkoo between November 1999 and November 2001 where he lead the corporate marketing strategy and was responsible for building the Kelkoo brand in ten European markets.


For further information, please contact:

Yahoo!
Sue Jackson T: 0207 808 4526 suej@europe.yahoo-inc.com


About Yahoo! Europe
Yahoo! Europe provides communications, commerce and media services across its six sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es) and Catalan (www.ct.yahoo.com). The Yahoo! offices are in London, Paris, Munich, Milan and Madrid and Yahoo! Europe is headquartered in central London