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BT AND YAHOO! WIDEN THE NET FOR DIAL-UP USERS
As of today, dial-up internet users can experience the internet 'the way it was meant to be', with the launch of BT Yahoo! Anytime and BT Yahoo!
Pay-as-you-go. BT and Yahoo! have joined forces to create the best of the internet all in one place, for all types of internet users.
BT Yahoo! Internet services now includes both BT Openworld's consumer dial-up and broadband internet services*. BT Yahoo! Internet offers a completely integrated, personalised online experience for consumers, for the same price as the existing BT Openworld consumer offerings.
These services will include a personalised homepage for up to eleven users per account (five for PAYG customers), plus advanced security services including anti-spam and email virus protection, market leading parental controls, a pop-up blocker, a PC firewall and enhanced communication features.
As of today, existing BT Openworld Anytime, Surftime, and PAYG customers can now upgrade for free to the new service. BT Yahoo! Broadband was launched in September 2003.
The announcement also marks the second phase of the £10 million advertising campaign to promote BT Yahoo! Internet services. Three new TV advertisements will break on Friday, November 21, featuring the voice of 'Men Behaving Badly' star, Caroline Quentin, with a fourth scheduled for early next year. Continuing to feature Jimmy and Mikey, the two fictional characters from the BT Yahoo! Broadband adverts, they aim to highlight the added value offered to consumers by the new services. Radio adverts will also run from January 2004.
New customers can sign up by registering at www.btyahoo.com or calling 0800 800 801. BT Yahoo! Internet consolidates BT Openworld's position as a leading UK ISP by offering customers one of the best value packages for a service of this kind.
Duncan Ingram, managing director of BT Openworld said: "The launch of BT Yahoo! Broadband was our first step in redefining the internet landscape. Demand has been high, and we're now excited to be able to bring this service to our dial-up customers. With BT Yahoo! Internet, we're delivering an unparalleled level of integration, personalisation and compelling content to all our customers. We are setting the standard in the ISP marketplace."
Mark Opzoomer, managing director and regional vice-president of Yahoo! Europe, said: "Dial-up users are a key part of the internet demographic, and with this launch we're addressing their needs to create an unrivalled internet offering in the UK."
NOTES TO EDITORS
Specifics on the BT Yahoo! Internet offering
*BT Openworld consumer internet services will now be known as:
· BT Yahoo! Broadband
· BT Yahoo! Anytime
· BT Yahoo! Surftime
· BT Yahoo! Pay-as-you-go
Personalisation
· Everything available in one easy to use place - on the homepage
· Organise your own page layout, change colours and customise the toolbar and sidebar to reflect your interests
· Defaults saved for individual members of family (up to 11 personalisable accounts, 5 for PAYG users)
· Personalise your content
Content
· Intelligent homepage: learns customer preferences and recommends appropriate content
· Content modules can be moved, deleted and added
· Active personalistion, eg select favourite football team for relevant news
Security
· Integrated parental controls - one of the most extensive parental controls offerings available, including:
· Settings for kids, teens, mature teens and full access, and are customisable for each sub-account
· Controls extend beyond web browsing to also include instant messaging
· Parents can manage settings, view usage reports and act upon requests for exceptions from any web-connected computer
· Free integrated firewall & anti-virus essential to protecting customers internet connection
· Anti-spam helps protect customers from the masses of junk & unwanted email
· Pop Up blocker helps eliminate unwanted pop up adverts from appearing
· Customers can also sign up to Netprotect from BT, which provides a powerful combination of award winning McAfee anti-virus and ISS Desktop Protector Firewall security software to help protect your computer from viruses and unwanted intruders for just £3.50 per month
Communication
· Integrated Instant Messenger, including video webcam (camera not included) and IM environments
· Integrated email, including quick compose and inbox summary on homepage
· Storage space to store and share photos
Pricing information
· BT Yahoo! Broadband remains priced at £29.99 per month
· BT Yahoo! Anytime remains priced at £5.99 for the first month, and £15.99 a month thereafter
· BT Yahoo! Pay-as-you-go - no subscription, pay for the time you are online
· BT Yahoo! Surftime - £6.99 per month. You also need to order a BT SurfTime Package at an additional charge
About BT Openworld
BT Openworld, BT's mass market internet division, is one of the UK's leading internet service providers. It delivers broadband and narrowband services to more than 1.7 million business and consumer customers in the UK through www.btopenworld.com.
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.
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