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First Internet FIFA World Cup Brings Commercial Support of 45 Companies to FIFAworldcup.com, the Most Popular Sports Event Web Site Ever
SUNNYVALE, Calif. - July 1, 2002 - FIFAworldcup.com, the Official Web site of the 2002 FIFA World Cup Korea/Japan™, has become recognized as the most popular sports event Web site in Internet history. The collaboration between FIFA, football's governing body, and Yahoo! Inc. (Nasdaq: YHOO), producer/commercial marketer of FIFAworldcup.com and Official FIFA Partner, secured commercial marketing support from more than 45 companies, including Official FIFA Partners adidas, Budweiser, MasterCard International, Royal Philips Electronics and Toshiba, as well as other third-party world-class marketers United Airlines, Kraft and Nintendo. Web site traffic-the most by a single event sports Web site-recorded more than 1.7 billion page views from 31 May through 29 June, with total traffic expected to surpass two billion page views by tournament's end.
FIFAworldcup.com Global Partners
adidas - Rich media, including streaming, floating and Flash ad units targeting key markets
Budweiser - Budweiser Challenge Pick and Win Game; Goal of the Century
Korean National Tourism Organization - Sponsor of Destination Asia area
MasterCard - Official Store Currency Converter; Pele Webcast; All Star Team
Nintendo - Countdown Clocks for FIFA World Cup and GameCube Launch in Europe
Philips Electronics - Philips MatchCast; Dream Team
Toshiba - Presenting sponsor of home page and 'Pure Football' section
United Airlines - United Time Zone Converter, Fan Polls
Along with the eight FIFAworldcup.com Global Partners, the site secured 11 Regional Supporters, including Blockbuster Inc., Disney, Motorola and Sears, and 26 local language advertisers, including FOX, HSBC and JVC.
"The 'First Internet FIFA World Cup' lived up to all its expectations on FIFAworldcup.com," said Randy Bernstein, vice president, Yahoo!-FIFA relationship. "Sponsorship and advertising response on the official site was tremendous as leading global marketers embraced the time difference in Asia by integrating their brands into relevant and useful features, such as the Philips MatchCast and United Time Zone Converter. Regional and local advertisers were also able to effectively reach their target audiences both geographically or by language."
As part of its multi-year relationship with FIFA, Yahoo! will produce and commercially market the Official Web site during the next FIFA World Cup-2006 in Germany-as well as maintain its marketing rights as an Official FIFA Partner during the FIFA Women's World Cup China PR 2003, 2006 FIFA World Cup Germany and at additional FIFA events.
About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.
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Media Contacts:
Dean Jutilla, Yahoo! Inc., (408) 349-5338, djutilla@yahoo-inc.com
Sue Jackson, Yahoo! Europe PR, 44 207 8084526, suej@uk.yahoo-inc.com
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