London, 16th May, 2002. Yahoo! Europe, a leading European Internet communications, commerce and media company, today announced that it has appointed Bob Ivins, age 42, as Research Director for Yahoo! Europe. Bob joins Yahoo! with over 20 years experience in the information and consulting industries, including the last seven years in an online environment.

At Yahoo! Europe, Bob will oversee all aspects of research across the eight European countries in which Yahoo! has a presence, with specific responsibility for driving pan-European initiatives to promote and demonstrate the value of online advertising across Europe. He joined Yahoo! Europe on 6th May, 2002 and will report to Yahoo! Europe's Sales and Marketing Director, Fru Hazlitt.

Most recently Bob was Managing Director at Dynamic Logic, an online media research company that measures the effectiveness of online advertising. Prior to this, Ivins was Chief Executive Officer of MMA Europe from 1999-2001, a leader in market response analysis and marketing accountability consulting, where he was charged with building the European business. Previously, Ivins was the Senior Vice President of Media Metrix in New York City and San Francisco opening their west coast sales/service office and responsible for new product initiatives and business development. Ivins has also held key senior positions at I/PRO and Nielsen Marketing Research in the United States during his career.

Fru Hazlitt, Sales and Marketing Director, Yahoo! Europe commented:

"Bob's leadership experience and in-depth consulting experience with leading research companies like MMA Europe, Media Metrix and Nielsen Marketing Research will be a valuable asset in the constantly evolving world of online media research. His reputation as a thought leader within the industry, along with his proven strategic abilities and strong operational and business skills, make him the ideal addition to our sales and marketing management team."

Bob Ivins, Research Director, Yahoo! Europe added:

"Yahoo! has built one of the world's most recognized brands over the last seven years and is the worldwide leader in terms of unique user, reach and time spent (Nielsen//NetRatings, March 2002). I am thrilled to be joining such a strong team and look forward to working with the European sales and marketing teams to strengthen Yahoo!'s position as a major media player."


Media Contacts:
Yahoo! Europe
Sue Jackson Tel: 020 7808 4526 suej@uk.yahoo-inc.com

About Yahoo! Europe
Yahoo! Europe provides communications, commerce and media services across its eight sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es), and the Nordic region, including Denmark (www.yahoo.dk), Sweden (www.yahoo.se) and Norway (www.yahoo.no). The Yahoo! offices in London, Paris, Munich, Milan, Madrid and Copenhagen are staffed by local nationals and Yahoo! Europe is headquartered in central London.

About Yahoo! Inc.
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! reaches more than 237 million individuals worldwide each month, and is the No. 1 Internet brand globally. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 World properties and is available in 13 languages.