BEIJING, China - March 28, 2002 - Yahoo! Inc. (Nasdaq: YHOO), producer and commercial marketer of FIFAworldcup.com, and Fédération Internationale de Football Association (FIFA), the world governing body of football, today announced the addition of the Chinese language to FIFAworldcup.com (http://www.FIFAworldcup.com), the official Web site of the 2002 FIFA World Cup™. Accessible in mid-April, Simplified Chinese becomes the seventh official language on FIFAworldcup.com, joining Japanese, Korean, English, French, German, and Spanish. Yahoo! and FIFA also announced that the Chinese Language version of FIFAworldcup.com will be presented by HSBC, one of the world's largest banking and financial services organizations.

Football is the most popular sport in China, and enthusiasm for China's "League A" team-a first-time qualifier in the FIFA World Cup -- is at an all-time high. A recent survey showed that more than 30 football matches televised between January and September 2001 drew a cumulative viewing audience of 2.5 billion people.

"FIFA is extremely pleased to announce the addition of the Chinese language on FIFAworldcup.com. The decision to add Chinese as the seventh language on the official FIFA World Cup Web site further underscores the popularity of football in China and fans' passion for this beautiful game," said FIFA President Joseph S. Blatter. "We respect the achievements of the Chinese team as it has qualified for the FIFA World Cup for the first time. Together, FIFAworldcup.com and Yahoo! will capture the essence of the most prestigious sporting event in the world for Chinese football fans both in China and all around the world."

"We are very proud to bring the most compelling FIFA World Cup Internet experience to millions of passionate Chinese soccer fans on FIFAworldcup.com," said Allan Kwan, Managing Director, Yahoo! North Asia. "We strongly believe that the Chinese language version of FIFAworldcup.com will provide fans an unprecedented football experience, as well as the perfect online marketing platform for advertisers and sponsors who want to reach those consumers. We are also extremely pleased to announce that the Chinese language version of FIFAworldcup.com will be sponsored by HSBC."

"We are delighted to be working with Yahoo! and FIFA to bring the Chinese language Web site to millions of football fans in China," said Eddie Wang, Chief Executive China Business of The Hongkong and Shanghai Banking Corporation Limited. "HSBC is already involved in supporting sports development programmes in China. In 2001, we joined hands with the State Administration of General Sports and sponsored the first national coach training course at the Beijing University of Physical Education. Our sponsorship of the Chinese language version of the FIFA World Cup reflects our support of the Chinese football team at the FIFA World Cup and celebrates China's achievements in sports."
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The Chinese version of FIFAworldcup.com is expected to draw millions of anxious Chinese fans to the most comprehensive FIFA World Cup™ content, including breaking news, real-time results, photo galleries, exclusive archived FIFA video highlights, subscription services, wireless internet updates, and access to the official FIFA Online Store, among other features and services.

Yahoo! is responsible for marketing all sponsorship, advertising and promotional opportunities for the Chinese language version of the official site, providing a select number of companies, including FIFA's 16 Official Partners, with the ability to reach millions of Internet consumers on a global or regional basis. Advertisers on the FIFAworldcup.com Chinese language site will also have the opportunity to extend their marketing message to Yahoo!'s global network, including Yahoo!Ò China. (http://www.yahoo.com.cn).

FIFAworldcup.com - One Global Stage
In September 2001, Yahoo! and FIFA entered into an exclusive, multi-year, global relationship whereby they produce, market, and commercially operate the official Web site of the 2002 and 2006 FIFA World Cups (http://www.FIFAworldcup.com). At the same time, Yahoo! has become one of 15 official FIFA partners worldwide, as to the 2002 FIFA World Cup Korea/Japan Ô (May 31 - June 30), the 2003 FIFA Women's World Cup™ in China, and the 2006 FIFA World Cup™ in Germany. To date, Budweiser, MasterCard International and adidas have joined as the first three Official FIFA Partners to acquire sponsorship opportunities on FIFAworldcup.com. In addition, the official FIFA World Cup™ site is sponsored by the Korean National Tourism Organization (KNTO) and Motorola Inc.

The Hongkong and Shanghai Banking Corporation Limited
The Hongkong and Shanghai Banking Corporation Limited is the founding and a principal member of the HSBC Group which, with some 7,000 offices in 81 countries and territories in Europe, the Asia Pacific region, the Americas, the Middle East and Africa and assets of US$696 billion at 31 December 2001, is one of the world's largest banking and financial services organizations.

About Yahoo!
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 25 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

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