LONDON, October 27, 1997 - Yahoo! Inc., www.yahoo.com, the world's leading Internet media company today announced the launch of its free Yahoo! Finance service in the UK, integrating continuous, delayed feed information on all quoted stocks, indices, foreign exchange, latest business news and company profiles. There will be no charge for the service and no registration will be required.

From today, Yahoo! UK Finance (http://finance.yahoo.co.uk) will publish prices on all stocks trading on the London Stock Exchange with a continuous, 20-minute delayed feed, with information on all 2711 main market listed securities, all 308 Aim listed securities and all 726 foreign securities including last trade, day's range, volume, change, bid, ask, previous close and open. Yahoo! UK Ltd has signed a licensing agreement with the London Stock Exchange and stock information is being supplied by Standard & Poor's ComStock. Yahoo! UK Finance will also publish all stocks trading on the Frankfurt Boerse and Bourse de Paris with continuous, 15- and 30- minute delayed feeds respectively. The new service integrates the Indices FTSE 100, FTSE 250, FTSE 350, CAC 40, DAX and FTSE Allshare, and links through to Yahoo! Finance in the United States, http://quote.yahoo.com, for 15-minute delayed feeds on all trading stocks on the New York, NASDAQ and American Stock Exchange. Foreign Exchange Rates are published in real time.

The Latest Business News is fed from Press Association and Reuters, providing up-to-date financial headlines with full reports one click away. Company Profiles with three-year trading history on all London Stock Exchange quoted companies are available free on the Yahoo! UK Finance service with information from Hemmington Scott Publishing Ltd. The full easy-to-use search services of Yahoo! for related information are integrated with the Yahoo! UK Finance service.

Heather Killen, Managing Director of Yahoo! in Europe, comments: "With 42% of all Yahoo! UK users owning stocks and shares, we know that Yahoo! UK & Ireland already has an audience with an interest and need for this kind of information. Our agreement with Standard & Poor's and the London Stock Exchange means that we will be providing the most comprehensive and up-to-date free information on London share prices you can find on the Internet."

Mark Hepsworth , European General Manager, for the leading financial market data vendor Standard & Poor's ComStock commented: "Yahoo!'s UK distribution, desirable audience demographics and user friendly service will further expand the market for this quality of stock market data. We are delighted to be part of Yahoo!'s ground breaking service in Europe."

According to research conducted on behalf of Yahoo! Europe by Continental Research reported in June 1997, Yahoo! UK & Ireland (www.yahoo.co.uk) users have an average household income of £44,000, which is three times the national average. Respondents to the survey have a varied portfolio of financial products: 45% have a regular savings plan, 42% have a private pension, 42% have stocks and shares, 12% have unit trusts and 8% own Government stocks.

Yahoo! UK Finance is the latest example of Yahoo!'s ongoing growth into global markets to reach broad demographic, shared-interest (such as finance and sports) and geographic audiences around the world. In addition to Yahoo! UK Finance, Yahoo! also offers finance-oriented programming in Japan and the United States. In the U.S., Yahoo! Finance (http://quote.yahoo.com) is the most popular financial resource on the Web, according to Media Metrix's (formerly PC Meter) latest report*, which measures household reach. The site offers a one-stop source for personal finance and investing information and services and attracts users from the business and financial communities as well as other individuals with a general interest in finance and investing. In June 1997, Yahoo! Finance launched convenient one-button access to online trading services, which now include E* Trade, Datek Online, Ameritrade and DLJ direct. In addition to online trading access, Yahoo! Finance also provides comprehensive company news, editorial from the Motley Fool, Zacks Investment Research, Market Guide company profiles, stock and mutual fund quotes information, portfolio tracking, charting, financial news from Reuters and Standard & Poor's, international currency exchange rates, auto and mortgage loan rate information, and mutual fund profiles and top performers information.

About Yahoo!
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web programming that serves millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognised brands associated with the Internet. Yahoo! Inc. provides the targeted Internet resources and communications services for a broad range of audiences based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, California, and has European offices in London, Paris and Munich.

About Standard & Poor's ComStock
Standard & Poor's ComStock is a leading real-time market data provider delivering information from more than 125 sources and exchanges world-wide. Extensive data coverage includes equities, options, futures, commodities, foreign exchange, currency analysis and news. Sophisticated systems offer access to a variety of on-line news analysis and financial information services.

Standard & Poor's ComStock is a unit of Standard & Poor's, which is a division of the McGraw Hill Companies. ComStock has been providing data to the global financial community for more than 35 years.

Editors Notes
*In the US, analysis conducted by Media Metrix (August 1997) found Yahoo! Finance to be the most popular source for up-to-the-minute financial information on the Web with a U.S. household reach of 3.9 percent, surpassing the reach of other leading finance sites.

Stock prices will be live feeds directly from the trading floors of these stock exchanges delayed by 15 minutes (Frankfurt), 20 minutes (London), and 30 minutes (Paris), respectively.